THE MARCO REPORT
methodology
The fieldwork was carried out from December 2023 to January 2024 with a total sample of more than 7,300 consumers using online methodology with representative permission marketing-based sampling carried out by Cint.
CONCLUSIONS AT A GLANCE
Countries surveyed include the main European markets (UK, Germany, France, Italy, Spain and Portugal); key markets in Africa (Morocco and South Africa) and Latin America (Mexico and Brazil) as well as the USA.
ABOUT marco
MARCO is the most awarded and best valued global independent agency, specialized in branding and reputation building.
Formed by a team of more than 200 consultants, it has its own offices in Madrid, Barcelona, Lisboa, París, Bruselas, Milán, Berlín, Miami, Ciudad de México, Bogotá, Lima, São Paulo, Casablanca, Johannesburgo, Abidjan and Nairobi, as well as affiliates MSL offices in more than 100 markets.
ABOUT CINT
Cint is a pioneer in Research Technology (ResTech). The Cint Exchange, is the world’s largest sample marketplace for digital market research. Our customers use the Cint Exchange to post survey questions and get answers from over 300 million people across 130 countries who have consented to share their opinions, motivations, and behaviours for a fee. They then use these answers to build business strategies, confidentially publish research, accurately measure the impact of digital advertising, and so much more. We are feeding the world’s curiosity.
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Cint has offices in Stockholm, London, New York, Japan, New Orleans, Singapore, Gurgaon, and Sydney, among other locations.