The fieldwork was carried out from May to June 2022 with a total sample of 14,200 consumers using online methodology with representative permission marketing-based sampling carried out by CINT
Topics include the increasing popularity of responsible brands, media consumption and the rise of the metaverse; the growth of e-commerce and the use of cryptocurrencies; as well as the tourism sector and what people are prioritising when they travel.
CONCLUSIONS AT A GLANCE
Countries surveyed include the main European markets (UK, Germany, France, Italy, Spain and Portugal); key markets in Africa (Morocco, South Africa, Kenya and Côte d’Ivoire) and Latin America (Mexico, Brazil, Colombia) as well as the USA.
MARCO is the most awarded and best valued global independent agency, specialized in branding and reputation building.
Formed by a team of more than 200 consultants, it has its own offices in Madrid, Barcelona, Lisboa, París, Bruselas, Milán, Berlín, Miami, Ciudad de México, Bogotá, Lima, São Paulo, Casablanca, Johannesburgo, Abidjan and Nairobi, as well as affiliates MSL offices in more than 100 markets.